My Creation Philosophy

In terms of my graphic design, I feel visual communication is the most important element.

When I face an audience, how do I communicate my message? Since they are from different countries, with various different languages and customs, how do I make them understand my ideas as the key issue for graphic design? Also, since people’s emotions are always changing, it takes a lot of time before I can work out how to catch their imagination. Even if a message is hard to take, I try to express the information in an attractive, humorous way with positive thoughts.

Modern science lets us see a tiny cell or the stars in the vast universe. However, it seems that despite the amount of scientific progress, some people are still “short-sighted”; some people can’t even see news two metres away without having to use a pair of glasses. This contrast between social progress and a decline in the ability to “see” is what we really need to study.

I think that leading a happy life and filling your days with laughter should be the cultural theme of the 21st century.

Shigeo Fukuda • Tokyo 2003